Your great taste is the second thing that sells. Market
leaders are cognizant of this fact and are staying ahead
of the curve by differentiating their packaging.
forced to compromise, or alternatively, pay a large premium to
include print embellishments.
A good way to differentiate your product is to transform it
into a multi-sensorial with print embellishments that appeal to
consumers’ senses – sight, touch and smell. With new print innovations
and developments with material and ink suppliers, there
is a large array of embellishment options out there. This includes
holographic, tactile surface textures, matte finishes, metallic and
matte finishes, , embossed surface effects, colour changing inks or
even scented inks. This new breath to a product ultimately drives
consumers choice, leading to measurable increases in sales. Fast
Track is able to provide all of these options – often at no additional
cost – with a team of print experts able to make suggestions to
transform your product’s art.
Brands typically use a single design for a single product. Consumers
wanting to try a product for the first time are likely to purchase a
single unit from the shelf. Variable print means that a product
CANS And More!
can now have multiple designs present on the shelf under a single
SKU. A beverage company can set itself apart by utilizing variable
colour schemes or background design patterns to create different,
yet complementary designs intermixed within a case or on the
shelf. This unique way of differentiating can create significant new
consumer engagement and interaction with the brand both in
store and on social media. Here is a great example – for a product
with three unique, collectable designs, a consumer is incentivized
and enticed to buy all three design variations, versus buying just
one unit. This unique packaging leads customers to buy more
product in a single purchase with the goal wanting to collect or
buy all the design variations.
Your great taste is the second thing that sells. Market leaders
are cognizant of this fact and are staying ahead of the curve by differentiating
their packaging. The most successful beverage companies
are forming key partnerships with packaging companies to
provide them the latest innovations and tools to elevate its brand’s
on-shelf appearance. The best package…wins. n
Transform your can into a multi-sensorial experience!
Sleeved Cans • Silver Bullets • Printed Cans • LOE Lids • Printed & Plain 24 Trays
1.519.760.5526 935A Southgate Drive,
Unit 2, Dock Door #4
www.ftpackaging.ca • email@example.com Guelph, ON Canada N1L 0B9
30 § POURED CANADA § www.poured.ca