<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>News &#8211; Poured Canada</title>
	<atom:link href="https://www.poured.ca/category/industry-news/feed/" rel="self" type="application/rss+xml" />
	<link>https://www.poured.ca</link>
	<description>Reaching decision makers for the beer, spirits and wine industries in Canada</description>
	<lastBuildDate>Fri, 23 Oct 2026 17:06:45 +0000</lastBuildDate>
	<language>en-CA</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	

<image>
	<url>https://www.poured.ca/wp-content/uploads/2026/02/cropped-siteicon-2026-32x32.png</url>
	<title>News &#8211; Poured Canada</title>
	<link>https://www.poured.ca</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>CAPS Ontario to Host Best Ontario Sommelier Competition Nov. 16</title>
		<link>https://www.poured.ca/industry-news/caps-ontario-to-host-best-ontario-sommelier-competition-nov-16/</link>
		
		<dc:creator><![CDATA[Poured Canada]]></dc:creator>
		<pubDate>Fri, 23 Oct 2026 17:05:18 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Wine]]></category>
		<category><![CDATA[Association de la Sommellerie Internationale]]></category>
		<category><![CDATA[Best Ontario Sommelier Competition]]></category>
		<category><![CDATA[Canadian Association of Professional Sommeliers]]></category>
		<category><![CDATA[Christian Perreault Hamel]]></category>
		<category><![CDATA[Jen Wood]]></category>
		<category><![CDATA[Masi Agricola]]></category>
		<category><![CDATA[O&B Hospitality]]></category>
		<category><![CDATA[Ontario]]></category>
		<category><![CDATA[Pelican Wines Import]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[Vintage Conservatory]]></category>
		<guid isPermaLink="false">https://www.poured.ca/?p=10710</guid>

					<description><![CDATA[The Ontario chapter of the Canadian Association of Professional Sommeliers (CAPS), a national, nonprofit association that funds educational programs and competitions for the country’s sommelier community, announced its Best Ontario Sommelier Competition 2026 (BOSC26), taking place on Nov. 16 at...]]></description>
										<content:encoded><![CDATA[
<p class="has-drop-cap wp-block-paragraph">The Ontario chapter of the <a href="https://www.capsontario.ca/" target="_blank" rel="noreferrer noopener">Canadian Association of Professional Sommeliers</a> (CAPS), a national, nonprofit association that funds educational programs and competitions for the country’s sommelier community, announced its <a href="https://www.capsontario.ca/products/best-ontario-sommelier-competition-bosc-2026" target="_blank" rel="noreferrer noopener">Best Ontario Sommelier Competition 2026</a> (BOSC26), taking place on Nov. 16 at the TIFF Lightbox in Toronto, Ont.</p>



<p class="wp-block-paragraph">The sommelier theory and closed practical examination will be held live earlier that day at Toronto’s <a href="https://www.vintageconservatory.com/" target="_blank" rel="noreferrer noopener">Vintage Conservatory</a>. The ticketed evening event kicks off at 3:00 p.m. with a gala reception and evening graze by <a href="https://www.oliverbonacini.com/" target="_blank" rel="noreferrer noopener">O&amp;B Hospitality</a>, followed by the not-to-be-missed live sommelier skills competition, judged by a panel of international wine experts.</p>



<p class="wp-block-paragraph">The evening’s walk-around wine tasting features an array of compelling international and local wines, plus a fundraising silent auction and a 50/50 raffle with prizes. The winners’ announcement and celebration toast will close the event at 9:00 p.m. The BOSC26 competition, now held under <a href="https://www.asi.info/about-asi/" target="_blank" rel="noreferrer noopener">ASI competition regulations</a>, challenges sommeliers with a series of skill-testing scenarios, including blind tasting and service&nbsp;components.</p>



<p class="wp-block-paragraph">Last year’s BOSC winner, <a href="https://www.linkedin.com/in/christianphamel/" target="_blank" rel="noreferrer noopener">Christian Perreault Hamel</a>, co-founder of <a href="https://www.pelicanwines.ca/" target="_blank" rel="noreferrer noopener">Pelican Wines Import</a> and a CAPS board member, is this year’s event&#8217;s technical director. A roster of award-winning Ontario competitors are in the waiting room, polishing their skills and showmanship for this year’s stage. The BOSC26 grand winner will enjoy an all-expenses-paid trip to Italy courtesy of <a href="https://www.masi.it/en/" target="_blank" rel="noreferrer noopener">Masi Agricola</a> and move ahead to the 2027 Best Sommelier of Canada competition. The national winner then competes in the <a href="https://www.asi.info/contests/best-sommelier-of-the-world-2026/" target="_blank" rel="noreferrer noopener">ASI Worlds competition</a>.</p>



<p class="wp-block-paragraph">“BOSC26 promises to be another thrilling event, with a retooled agenda designed to appeal to the sommelier community, the industry and wine lovers, with an action-packed day of high-stakes competition, camaraderie and celebration,” said Hamel.</p>



<p class="wp-block-paragraph">“We are thrilled to present a terrific lineup of globally respected talent, competitors, judges, sponsors and donors, with heartfelt thanks to all, including our CAPS board members and students who volunteer to stage what will undoubtedly be the event of the year,” said <a href="https://www.linkedin.com/in/jennifer-wood-81049b63/" target="_blank" rel="noreferrer noopener">Jen Wood</a>, CAPS Ontario president. “Don’t miss it!”</p>



<p class="wp-block-paragraph">Tickets are available online at<a href="https://www.capsontario.ca/pages/what-is-bosc-2026" target="_blank" rel="noreferrer noopener"> capsontario.ca</a>. Early bird tickets are $70 for CAPS members and $90 for non-members. Regular tickets are $85 for members and $105 for non-members. Follow <a href="https://www.instagram.com/caps.ontario/" rel="noopener">CAPS Ontario on Instagram</a> for updates and additional information.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Sister-Founded 1964 Beverages Enters Canada’s RTD Market</title>
		<link>https://www.poured.ca/industry-news/sister-founded-1964-beverages-enters-canadas-rtd-market/</link>
		
		<dc:creator><![CDATA[Poured Canada]]></dc:creator>
		<pubDate>Fri, 23 Oct 2026 16:34:23 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Spirits]]></category>
		<category><![CDATA[1964 Beverages]]></category>
		<category><![CDATA[Abby Jordan]]></category>
		<category><![CDATA[Alberta]]></category>
		<category><![CDATA[Crowfoot Wine & Spirits]]></category>
		<category><![CDATA[Erika Jordan]]></category>
		<category><![CDATA[Highlander Wine & Spirits]]></category>
		<category><![CDATA[Market Wines]]></category>
		<guid isPermaLink="false">https://www.poured.ca/?p=10703</guid>

					<description><![CDATA[Sister-founded 1964 Beverages launched in Alberta in July 2026 with a simple belief: real ingredients for real connections. Led by Abby and Erika Jordan, 1964 Beverages is a Canadian ready-to-drink beverage brand. Its first product, the 1964 Margarita, is made...]]></description>
										<content:encoded><![CDATA[
<p class="has-drop-cap wp-block-paragraph">Sister-founded <a href="https://1964beverages.com/" target="_blank" rel="noreferrer noopener">1964 Beverages</a> launched in Alberta in July 2026 with a simple belief: real ingredients for real connections.</p>



<p class="wp-block-paragraph">Led by <a href="https://www.linkedin.com/in/jordanabigail/" target="_blank" rel="noreferrer noopener">Abby</a> and <a href="https://www.linkedin.com/in/erika-jordan-926859202/" target="_blank" rel="noreferrer noopener">Erika Jordan</a>, 1964 Beverages is a Canadian ready-to-drink beverage brand. Its first product, the <a href="https://1964beverages.com/collections/all" target="_blank" rel="noreferrer noopener">1964 Margarita</a>, is made with just six ingredients: carbonated water, 100 per cent blue agave tequila, real lime juice, real orange juice, agave nectar and Himalayan salt. But the meaning behind 1964 Beverages goes far beyond what’s inside the can.</p>



<p class="wp-block-paragraph">The story began in 1964, the year the two sisters’ grandparents committed to building a life together. Growing up in a small town, the sisters watched their grandparents work incredibly hard, but no matter how busy life got, they always made time to slow down, pour a happy hour drink and connect with the people around them. Those simple moments at the dinner table, on the dock or around the bonfire, surrounded by family and friends, shaped what Abby and Erika wanted 1964 Beverages to&nbsp;represent.</p>



<p class="wp-block-paragraph">Since launching in Alberta this summer, 1964 Beverages has sold out of its first production run and quickly gained traction across Calgary&#8217;s retail and hospitality scene. The sister duo is now building on that momentum with new retail partnerships, tastings and events across the province, while preparing to bring 1964 to Ontario this November.</p>



<p class="wp-block-paragraph">The 1964 Margarita marks the beginning of a much bigger vision for the brand. With new flavours on the horizon, 1964 remains committed to the values that started it all: real ingredients, transparency and connections.</p>



<p class="wp-block-paragraph">1964 is now available in a 355 mL single-can format at select retailers across Alberta, including <a href="https://marketwines.ca/" target="_blank" rel="noreferrer noopener">Market Wines</a>, <a href="https://highlanderwine.com/" target="_blank" rel="noreferrer noopener">Highlander Wine &amp; Spirits</a> and <a href="https://crowfootliquor.com/" target="_blank" rel="noreferrer noopener">Crowfoot Wine &amp; Spirits</a>, priced between $3.95 and $4.95 per can.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Twin City Brewing Wins Best in Show at the 2026 Canada Beer Cup</title>
		<link>https://www.poured.ca/industry-news/twin-city-brewing-wins-best-in-show-at-the-2026-canada-beer-cup/</link>
		
		<dc:creator><![CDATA[Poured Canada]]></dc:creator>
		<pubDate>Fri, 16 Oct 2026 16:17:22 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Beer]]></category>
		<category><![CDATA[Sons of Kent Brewing Co.]]></category>
		<category><![CDATA[Pilot Mound]]></category>
		<category><![CDATA[Wooden Gate Cider]]></category>
		<category><![CDATA[Saanichton]]></category>
		<category><![CDATA[Sea Cider]]></category>
		<category><![CDATA[Rebellion Brewing Co.]]></category>
		<category><![CDATA[Regina]]></category>
		<category><![CDATA[Gibsons]]></category>
		<category><![CDATA[Persephone Brewing Company]]></category>
		<category><![CDATA[Niagara College Teaching Brewery]]></category>
		<category><![CDATA[Smithers]]></category>
		<category><![CDATA[Chatham]]></category>
		<category><![CDATA[Port Alberni]]></category>
		<category><![CDATA[Twin City Brewing Company]]></category>
		<category><![CDATA[Smithers Brewing Company]]></category>
		<category><![CDATA[Canadian Craft Brewers Association]]></category>
		<category><![CDATA[Pile O' Bones Brewing]]></category>
		<category><![CDATA[Canada Beer Cup]]></category>
		<category><![CDATA[Saskatchewan]]></category>
		<category><![CDATA[Manitoba]]></category>
		<category><![CDATA[British Columbia]]></category>
		<category><![CDATA[Ontario]]></category>
		<guid isPermaLink="false">https://www.poured.ca/?p=10687</guid>

					<description><![CDATA[The Port Alberni, B.C., brewery takes top honours, while breweries and cideries across Canada earn recognition in the national competition]]></description>
										<content:encoded><![CDATA[
<p class="has-drop-cap wp-block-paragraph">Twin City Brewing Company of Port Alberni, B.C., has won Best in Show at the <a href="https://canadabeercup.com/2026-results/" target="_blank" rel="noreferrer noopener">2026 Canada Beer Cup</a> for its <a href="https://twincitybrewing.ca/beers/tickity-boo/" target="_blank" rel="noreferrer noopener">Tickity Boo British Pale Ale</a>. The results were announced at the awards gala in Calgary on October 8.</p>



<p class="wp-block-paragraph"><a href="https://www.sonsofkent.com/" target="_blank" rel="noreferrer noopener">Sons of Kent Brewing</a><a href="https://www.sonsofkent.com/" rel="noopener"> Co.</a> of Chatham, Ont., took silver for Mammoth, while <a href="https://smithersbrewing.com/" target="_blank" rel="noreferrer noopener">Smithers Brewing Company</a> of Smithers, B.C., earned bronze for Let’s Get Ready to Crumble. The competition also recognized producers across beer, cider and packaging categories, showcasing entries from across the country.</p>



<p class="wp-block-paragraph">Among the beer category winners, <a href="https://www.poured.ca/industry-news/nc-craft-is-served-historic-new-brand-unifies-colleges-wine-beer-spirits-and-cider/" target="_blank" rel="noreferrer noopener">Niagara College Teaching Brewery</a> earned gold in English Bitter and Pale Ale for <a href="https://www.nccraft.ca/product/bitter-101/" target="_blank" rel="noreferrer noopener">NC Craft Bitter</a>, while <a href="https://www.persephonebrewing.com/" rel="noopener">Persephone Brewing Company</a> of Gibsons, B.C., won gold in Non-Alcoholic (NA) Beer for its NA Dry Irish Stout. In Saskatchewan, <a href="https://www.poured.ca/features/behind-the-brews/" target="_blank" rel="noreferrer noopener">Pile O’ Bones Brewing</a> of Regina took gold in German and American Wheat Beer for White IPA, and Rebellion Brewing Co., also in Regina, won gold in Specialty IPA for <a href="https://rebellionbrewing.ca/blogs/our-beers/zilla-ipa" target="_blank" rel="noreferrer noopener">Zilla Black IPA</a>.</p>



<p class="wp-block-paragraph">Cider producers were recognized across five categories. Sea Cider of Saanichton, B.C., won Best in Show for its <a href="https://seacider.ca/products/fortified-pomona-still-cider" target="_blank" rel="noreferrer noopener">Pomona</a>, while Wooden Gate Cider of Pilot Mound, Man., earned bronze for <a href="https://www.woodengatecider.ca/products/three-spirits" target="_blank" rel="noreferrer noopener">Three Spirits</a>.</p>



<p class="wp-block-paragraph">The Canada Beer Cup is a national competition celebrating independently owned and operated breweries across Canada. The <a href="https://ccba-ambc.org/" target="_blank" rel="noreferrer noopener">Canadian Craft Brewers Association</a> organizes the competition, which recognizes quality and innovation in the country&#8217;s craft beer industry. Explore the complete list of winners: <a href="https://canadabeercup.com/2026-results/" target="_blank" rel="noreferrer noopener">2026 Canada Beer Cup Results</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Fermentis and Vivelys Partner to Streamline No-Alcohol Beer Production</title>
		<link>https://www.poured.ca/industry-news/fermentis-and-vivelys-partner-to-streamline-no-alcohol-beer-production/</link>
		
		<dc:creator><![CDATA[Poured Canada]]></dc:creator>
		<pubDate>Wed, 14 Oct 2026 15:38:39 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Beer]]></category>
		<category><![CDATA[Vivelys]]></category>
		<category><![CDATA[Fermentis]]></category>
		<category><![CDATA[Yeast]]></category>
		<category><![CDATA[Non-alcoholic]]></category>
		<guid isPermaLink="false">https://www.poured.ca/?p=10659</guid>

					<description><![CDATA[Fermentis and Vivelys have partnered to help brewers produce no-alcohol beer without the need for traditional dealcoholization processes. The partnership combines Fermentis’ SafBrew LA-02 yeast with Vivelys’ Visio 0.0% oxygen supply system. The companies say the technology enables brewers to...]]></description>
										<content:encoded><![CDATA[
<p class="has-drop-cap wp-block-paragraph">Fermentis and Vivelys have partnered to help brewers produce no-alcohol beer without the need for traditional dealcoholization processes. The partnership combines Fermentis’ <a href="https://fermentis.com/en/product/safbrew-la-02/" target="_blank" rel="noreferrer noopener">SafBrew LA-02 yeast</a> with Vivelys’ <a href="https://www.vivelys.com/en/our-products/visio-00-production-non-alcoholic-beer" target="_blank" rel="noreferrer noopener">Visio 0.0%</a> oxygen supply system. The companies say the technology enables brewers to produce alcohol-free beer in as little as 72 hours.</p>



<p class="wp-block-paragraph">SafBrew<img src="https://s.w.org/images/core/emoji/17.0.2/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> LA-02 is a specialized non-<em>Saccharomyces</em> yeast that uses oxygen for respiration while limiting ethanol production. The Visio® 0.0% system precisely controls oxygen intake during fermentation, allowing brewers to produce beer with zero per cent alcohol by volume. </p>



<p class="wp-block-paragraph">The companies are also providing technical support to help breweries implement the process, combining Fermentis’ expertise in yeast and fermentation with Vivelys’ experience in controlled oxygenation.</p>



<p class="wp-block-paragraph">According to the companies, the approach can reduce malt requirements by up to 50 per cent, while shorter production times may lower energy and water consumption. The system is designed to give craft and semi-industrial brewers more flexibility in developing non-alcoholic beer offerings without investing in complex dealcoholization processes. The companies also cite a neutral flavour profile and the ability to produce a range of beer styles without added sugar among the technology’s potential benefits.</p>



<p class="wp-block-paragraph">Fermentis and Vivelys invite brewers interested in trialling the system to contact either company for information on training, installation and technical support.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Okanagan Crush Pad Enters Non-Alcoholic Wine Market with Limited Release</title>
		<link>https://www.poured.ca/industry-news/okanagan-crush-pad-enters-non-alcoholic-wine-market-with-limited-release/</link>
		
		<dc:creator><![CDATA[Poured Canada]]></dc:creator>
		<pubDate>Wed, 14 Oct 2026 15:29:59 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Wine]]></category>
		<category><![CDATA[Summerland Food Hub]]></category>
		<category><![CDATA[Narrative]]></category>
		<category><![CDATA[Okanagan Crush Pad]]></category>
		<category><![CDATA[Summerland]]></category>
		<category><![CDATA[British Columbia]]></category>
		<category><![CDATA[Non-alcoholic]]></category>
		<guid isPermaLink="false">https://www.poured.ca/?p=10652</guid>

					<description><![CDATA[Okanagan Crush Pad is entering the non-alcoholic wine category with Narrative XC Sparkling 0.5, a dealcoholized sparkling wine available in a limited run of 200 cases. The Summerland, B.C.-based winery is selling the wine exclusively at the winery for $27.99...]]></description>
										<content:encoded><![CDATA[
<p class="has-drop-cap wp-block-paragraph"><a href="https://www.poured.ca/industry-news/okanagan-crush-pad-reports-strong-recovery-across-summerland-sites-following-bald-range-wildfire/" target="_blank" rel="noreferrer noopener">Okanagan Crush Pad</a> is entering the non-alcoholic wine category with Narrative XC Sparkling 0.5, a dealcoholized sparkling wine available in a limited run of 200 cases.</p>



<p class="wp-block-paragraph">The Summerland, B.C.-based winery is <a href="https://okanagancrushpad.com/product/narative-xc-sparkling-05" target="_blank" rel="noreferrer noopener">selling the wine exclusively at the winery</a> for $27.99 per bottle. The release is intended as a trial, with the company inviting customers and members of the wine community to provide feedback as it explores future non-alcoholic offerings.</p>



<p class="wp-block-paragraph">The project grew out of experimentation after the 2024 harvest freeze, which left the industry with a zero crop. Rather than sourcing fruit from another region, Okanagan Crush Pad began exploring alternative beverage styles, including <a href="https://okanagancrushpad.com/product/orchard-and-field" target="_blank" rel="noreferrer noopener">Orchard + Field</a>, a 5 per cent apple wine made with haskap and other berries. That experience helped inform the winery’s approach to the growing number of consumers reducing or eliminating alcohol while still seeking options for social occasions.</p>



<p class="wp-block-paragraph">To develop Narrative XC Sparkling 0.5, the team evaluated hundreds of European and North American products. The goal was to create a dealcoholized wine that maintains the texture, balance and quality associated with the winery’s existing portfolio.</p>



<p class="wp-block-paragraph">The new release builds on <a href="https://okanagancrushpad.com/online-store/#narrative" target="_blank" rel="noreferrer noopener">Narrative XC Sparkling</a>, one of the brand’s established wines, which began as a small experimental batch and now ships more than 2,000 cases annually. Okanagan Crush Pad says the limited release will help inform its next steps in the non-alcoholic category. The launch also coincides with the debut of a new <a href="https://narrativewinery.com/" target="_blank" rel="noreferrer noopener">Narrative website</a> and <a href="https://www.instagram.com/narrativewinery/" rel="noopener">Instagram account</a>.</p>



<p class="wp-block-paragraph">The brand is scheduled to move to the <a href="https://summerlandfoodhub.ca/" target="_blank" rel="noreferrer noopener">Summerland Food Hub</a> in spring 2027.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Canadian Brewers Celebrate Canadian Beer Day</title>
		<link>https://www.poured.ca/industry-news/canadian-brewers-celebrate-canadian-beer-day/</link>
		
		<dc:creator><![CDATA[Poured Canada]]></dc:creator>
		<pubDate>Wed, 14 Oct 2026 15:08:54 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Beer]]></category>
		<category><![CDATA[Richard Alexander]]></category>
		<category><![CDATA[Mark Carney]]></category>
		<category><![CDATA[Ottawa]]></category>
		<category><![CDATA[Parliamentary Beer Industry Caucus]]></category>
		<category><![CDATA[Bier Markt]]></category>
		<category><![CDATA[Canadian Beer Day]]></category>
		<category><![CDATA[Beer Canada]]></category>
		<guid isPermaLink="false">https://www.poured.ca/?p=10649</guid>

					<description><![CDATA[On Monday, Oct. 5, Members of Parliament and senators joined brewers from across the country at Beer Canada’s annual parliamentary reception in Ottawa, Ont. Wednesday, Oct. 7 marked the eighth annual Canadian Beer Day, a national celebration of the people...]]></description>
										<content:encoded><![CDATA[
<p class="has-drop-cap wp-block-paragraph">On Monday, Oct. 5, Members of Parliament and senators joined brewers from across the country at <a href="https://www.poured.ca/articles/beer-canada-stands-with-canadian-workers-and-businesses-in-face-of-us-tariffs/" target="_blank" rel="noreferrer noopener">Beer Canada</a>’s annual parliamentary reception in Ottawa, Ont. Wednesday, Oct. 7 marked the eighth annual <a href="https://www.poured.ca/articles/canadian-beer-day-2025/" target="_blank" rel="noreferrer noopener">Canadian Beer Day</a>, a national celebration of the people who grow, brew, deliver, sell, serve and enjoy beer made in Canada.</p>



<h2 class="wp-block-heading">Brewers on the Hill</h2>



<p class="wp-block-paragraph">Hosted by the co-chairs of the Parliamentary Beer Industry Caucus, the reception at <a href="https://www.thebiermarkt.com/en/locations/on/ottawa/156-sparks-st" target="_blank" rel="noreferrer noopener">Bier Markt on Sparks St.</a> welcomed more than 250 guests, including MPs and senators from all parties, senior staff and brewers of all sizes and regions. The evening offered a chance to highlight what the industry brings to communities across Canada: more than 1,300 breweries, 149,000 jobs and $13.6 billion in GDP.</p>



<p class="wp-block-paragraph">“Monday’s turnout says a lot about how much beer means to this country,” said <a href="https://www.poured.ca/industry-news/beer-canada-appoints-new-president/" target="_blank" rel="noreferrer noopener">Richard Alexander</a>, president of Beer Canada. “Parliamentarians from all sides of the aisle took the time to meet the people who brew Canada’s beer and had important conversations about jobs, farms, local businesses and communities in every province and territory. We are grateful to our beer caucus for all their ongoing and unwavering support, and to all the guests who joined us.”</p>



<h2 class="wp-block-heading">Canada celebrates Canadian Beer Day</h2>



<p class="wp-block-paragraph">Two days later, Canadians from coast to coast to coast marked Canadian Beer Day under the 2026 theme, Brewed into Canadian Culture. Breweries, restaurants, bars, retailers and beer lovers shared their celebrations online and in person, including a special social media message from <a href="https://www.linkedin.com/in/mark-carney-5b9744205/" target="_blank" rel="noreferrer noopener">Prime Minister Mark Carney</a>. The Canadian Beer Day giveaway drew more than 1,775 entries from across the country, and the winner was announced the following Friday, Oct. 9.</p>



<p class="wp-block-paragraph">“Canadian Beer Day is about the people behind the brewing industry, from the farmers who grow the barley to the brewers, drivers, retailers and servers who bring Canadian beer to Canadians,” said Alexander. “Thank you to our member brewers, our partners and every Canadian who celebrated with us.”</p>



<h2 class="wp-block-heading">Looking ahead</h2>



<p class="wp-block-paragraph">Beer Canada will carry this week’s momentum into the fall. As Parliament prepares for Budget 2026, the industry continues to call for the permanent repeal of the federal beer excise tax escalator so Canadian brewers can keep investing in the jobs and communities celebrated on Canadian Beer Day.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Canadian Spirits Industry Faces Further Uncertainty Amid U.S. Import Ban</title>
		<link>https://www.poured.ca/industry-news/canadian-spirits-industry-faces-further-uncertainty-amid-us-import-ban/</link>
		
		<dc:creator><![CDATA[Poured Canada]]></dc:creator>
		<pubDate>Wed, 14 Oct 2026 14:51:28 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Spirits]]></category>
		<category><![CDATA[trade]]></category>
		<category><![CDATA[Tariffs]]></category>
		<category><![CDATA[Spirits Canada]]></category>
		<guid isPermaLink="false">https://www.poured.ca/?p=10647</guid>

					<description><![CDATA[The Canadian and American spirits industries have spent decades building strong commercial relationships and integrated supply chains that support businesses, workers and consumers on both sides of the border. The latest measures add further uncertainty to an industry that has...]]></description>
										<content:encoded><![CDATA[
<p class="has-drop-cap wp-block-paragraph">The Canadian and American spirits industries have spent decades building strong commercial relationships and integrated supply chains that support businesses, workers and consumers on both sides of the border. The latest measures add further uncertainty to an industry that has long benefited from open, tariff-free trade between the two countries.</p>



<p class="wp-block-paragraph">Canada’s spirits sector is economically significant. Canada produces nearly $2 billion in spirits annually, with about 50 per cent of domestic production tied to U.S. demand. In 2025, Canada exported $948.6 million in spirits to the U.S., accounting for about 93 per cent of the country’s total spirits export value.</p>



<p class="wp-block-paragraph">The industry also contributes approximately $5.8 billion to Canada’s GDP, supports nearly 48,800 full-time equivalent jobs and generates more than $2.66 billion annually in government tax revenues.</p>



<p class="wp-block-paragraph"><a href="https://spiritscanada.ca/" target="_blank" rel="noreferrer noopener">Spirits Canada</a> says it remains hopeful that continued dialogue between the two governments will help identify a constructive path forward, with the shared objective of restoring zero-for-zero, tariff-free trade in spirits and alcoholic beverages. A return to stable, predictable market access would provide much-needed certainty for businesses, workers and consumers on both sides of the border.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Wine Victoria Expands Canadian Trade Program</title>
		<link>https://www.poured.ca/industry-news/wine-victoria-expands-canadian-trade-program/</link>
		
		<dc:creator><![CDATA[Poured Canada]]></dc:creator>
		<pubDate>Tue, 06 Oct 2026 17:19:43 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Wine]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[Vancouver]]></category>
		<category><![CDATA[Australia]]></category>
		<category><![CDATA[trade]]></category>
		<category><![CDATA[Kurtis Kolt]]></category>
		<category><![CDATA[John Szabo]]></category>
		<category><![CDATA[Stephanie Duboudin]]></category>
		<category><![CDATA[Wine Victoria]]></category>
		<guid isPermaLink="false">https://www.poured.ca/?p=10630</guid>

					<description><![CDATA[Wine Victoria is expanding its Canadian market development efforts this October, returning to Toronto and Vancouver with a larger trade delegation, expanded tasting programs and a renewed commitment to building long-term relationships with Canadian buyers, retailers, sommeliers, hospitality professionals and...]]></description>
										<content:encoded><![CDATA[
<p class="has-drop-cap wp-block-paragraph">Wine Victoria is expanding its Canadian market development efforts this October, <a href="https://winevictoria.org.au/pages/usa-market-activations" target="_blank" rel="noreferrer noopener">returning to Toronto and Vancouver</a> with a larger trade delegation, expanded tasting programs and a renewed commitment to building long-term relationships with Canadian buyers, retailers, sommeliers, hospitality professionals and media.</p>



<p class="wp-block-paragraph">The Canadian visit follows Wine Victoria&#8217;s inaugural trade program earlier this year and reflects growing confidence in Canada as one of the most promising export markets for Victorian wine. As global wine producers navigate shifting trade dynamics and changing consumer behaviour, Canada continues to demonstrate strong demand for Australian wine, with export growth significantly outpacing many other international markets.</p>



<p class="wp-block-paragraph">Wine Victoria CEO <a href="https://www.linkedin.com/in/stephanie-duboudin-8ab05b1/" target="_blank" rel="noreferrer noopener">Stephanie Duboudin</a> will travel to Canada with representatives from Victoria&#8217;s wine sector to meet with importers, provincial liquor buyers, retailers, hospitality professionals and wine media. Trade showcases will take place in Toronto on Oct. 15 and Vancouver on Oct. 20, featuring a significantly expanded portfolio of Victorian producers and wines.</p>



<figure class="wp-block-image size-full"><img fetchpriority="high" decoding="async" width="800" height="534" src="https://www.poured.ca/wp-content/uploads/2026/10/february192026-wine-victoria-christine-mcavoy-0119.jpg" alt="Bottles of wine and menu on counter" class="wp-image-10641" srcset="https://www.poured.ca/wp-content/uploads/2026/10/february192026-wine-victoria-christine-mcavoy-0119.jpg 800w, https://www.poured.ca/wp-content/uploads/2026/10/february192026-wine-victoria-christine-mcavoy-0119-300x200.jpg 300w, https://www.poured.ca/wp-content/uploads/2026/10/february192026-wine-victoria-christine-mcavoy-0119-768x513.jpg 768w, https://www.poured.ca/wp-content/uploads/2026/10/february192026-wine-victoria-christine-mcavoy-0119-391x260.jpg 391w" sizes="(max-width: 800px) 100vw, 800px" /><figcaption class="wp-element-caption">Photo: Christine McAvoy</figcaption></figure>



<p class="wp-block-paragraph">“Canada has become a market we believe is worth investing in for the long term,” said Duboudin. &#8220;While recent trade conditions have created new opportunities, our focus extends well beyond short-term market shifts. We&#8217;re building relationships with Canadian buyers, educators, media and consumers because we believe Victorian wine has a meaningful place in this market. The response we&#8217;ve seen so far has reinforced that Canada is a priority growth market for our producers.&#8221;</p>



<p class="wp-block-paragraph">In the 12 months to June 2026, Australian wine exports to Canada increased 13.2 per cent in volume and 19.6 per cent in value. Victoria&#8217;s shipments to Canada in the same timeframe rose 5.1 per cent in volume and 27.3 per cent in value, showing Victoria is driving value growth in Australian Exports to Canada.</p>



<p class="wp-block-paragraph">The evolving Canada-U.S. trade relationship has also reshaped the Canadian beverage alcohol landscape. The removal of most U.S. alcoholic products from provincial distribution and retail systems beginning in 2025 created opportunities for international producers to expand their presence with buyers, retailers and restaurant operators.</p>



<p class="wp-block-paragraph">For Victorian wineries, however, the opportunity is about more than replacing products from another market. Home to more than 20 wine regions, Victoria produces a diverse range of premium wines, from cool-climate Pinot Noir and Chardonnay to Shiraz, Cabernet Sauvignon and emerging varieties. Wine Victoria&#8217;s Canadian program is designed to help trade professionals better understand that diversity while creating direct commercial connections between Victorian producers and Canadian decision-makers.</p>



<h2 class="wp-block-heading">Building on early momentum</h2>



<p class="wp-block-paragraph">Wine Victoria made its first dedicated Canadian trade visit in February 2026, introducing Victorian wine to Canadian buyers, sommeliers and media through educational tastings and seminars. The October return marks a significant expansion of that effort. In both Toronto and Vancouver, Wine Victoria will present invitation-only seminars for leading trade and media professionals, followed by larger walk-around receptions featuring wines currently available in Canada alongside producers seeking new distribution and partnership opportunities.</p>



<figure class="wp-block-image size-full"><img decoding="async" width="800" height="534" src="https://www.poured.ca/wp-content/uploads/2026/10/february192026-wine-victoria-christine-mcavoy-0072.jpg" alt="Speaker displaying photo to people seated at tables" class="wp-image-10640" srcset="https://www.poured.ca/wp-content/uploads/2026/10/february192026-wine-victoria-christine-mcavoy-0072.jpg 800w, https://www.poured.ca/wp-content/uploads/2026/10/february192026-wine-victoria-christine-mcavoy-0072-300x200.jpg 300w, https://www.poured.ca/wp-content/uploads/2026/10/february192026-wine-victoria-christine-mcavoy-0072-768x513.jpg 768w, https://www.poured.ca/wp-content/uploads/2026/10/february192026-wine-victoria-christine-mcavoy-0072-391x260.jpg 391w" sizes="(max-width: 800px) 100vw, 800px" /><figcaption class="wp-element-caption">Photo: Christine McAvoy</figcaption></figure>



<p class="wp-block-paragraph"><a href="https://www.linkedin.com/in/john-szabo-ms-76a2105/" target="_blank" rel="noreferrer noopener">John Szabo MS</a> will lead Toronto&#8217;s seminar, while wine writer and educator <a href="https://www.linkedin.com/in/kurtiskolt/" target="_blank" rel="noreferrer noopener">Kurtis Kolt</a> will lead Vancouver&#8217;s session. Rather than focusing exclusively on Victorian wines, each seminar will place the wines within a broader international context through curated tastings designed to explore style, climate, quality positioning and commercial relevance in today&#8217;s premium wine market. Participants will have the opportunity to compare Victorian wines alongside peer wines from other global regions, providing a more nuanced understanding of the region&#8217;s strengths and distinctiveness. Following each seminar, attendees will be invited to explore a broader selection of Victorian wines and meet representatives from Wine Victoria and participating wineries.</p>



<p class="wp-block-paragraph">“Canadian buyers are increasingly looking for wines with authenticity, regional character and a compelling story,” said Duboudin. &#8220;Being present in the market matters. When buyers can taste widely, they quickly see that Victoria is not a single style or a single region. The diversity, quality and innovation coming out of Victoria are what make these conversations so valuable.&#8221;</p>



<p class="wp-block-paragraph">For Victoria&#8217;s wine sector, Canada represents an increasingly important market for long-term growth. Through continued investment in education, trade relationships and market development, Wine Victoria aims to strengthen awareness of Victorian wine while creating new opportunities for producers across the state&#8217;s diverse wine&nbsp;regions.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Maverick Distillery Is Building Canada’s Bourbon House, One Barrel at a Time</title>
		<link>https://www.poured.ca/industry-news/maverick-distillery-is-building-canadas-bourbon-house-one-barrel-at-a-time/</link>
		
		<dc:creator><![CDATA[Poured Canada]]></dc:creator>
		<pubDate>Wed, 16 Sep 2026 13:56:00 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Spirits]]></category>
		<category><![CDATA[LCBO]]></category>
		<category><![CDATA[Ontario]]></category>
		<category><![CDATA[trade]]></category>
		<category><![CDATA[Kentucky]]></category>
		<category><![CDATA[Maverick Distillery]]></category>
		<category><![CDATA[Oakville]]></category>
		<category><![CDATA[Bardstown]]></category>
		<category><![CDATA[Barnburner]]></category>
		<category><![CDATA[Craig Peters]]></category>
		<guid isPermaLink="false">https://www.poured.ca/?p=10577</guid>

					<description><![CDATA[Ask any Canadian whisky drinker what has been missing from the liquor store shelf lately, and the answer is usually the same: bourbon. With the Canada-U.S. trade war making many familiar American spirits hard to find north of the border,...]]></description>
										<content:encoded><![CDATA[
<p class="has-drop-cap wp-block-paragraph">Ask any Canadian whisky drinker what has been missing from the liquor store shelf lately, and the answer is usually the same: bourbon. With the <a href="https://www.poured.ca/industry-news/saskatchewan-brewers-and-distillers-support-50-per-cent-levy-on-alcohol-imports-from-the-us/" target="_blank" rel="noreferrer noopener">Canada-U.S. trade war</a> making many familiar American spirits hard to find north of the border, <a href="https://maverickdirect.ca/" target="_blank" rel="noreferrer noopener">Maverick Distillery</a> decided the situation was, frankly, ridiculous.</p>



<p class="wp-block-paragraph">So, the Oakville-based company did something about it. Instead of waiting for the shelves to fill back up, Maverick started doing what any self-respecting whisky lover would do: going straight to the source, buying the barrels and bringing them home.</p>



<p class="wp-block-paragraph">That mission has grown into <a href="https://maverickdirect.ca/pages/barnburner-whisky" target="_blank" rel="noreferrer noopener">BARNBURNER</a>, Maverick’s bourbon, rye and whisky family, now seven bottles deep. It includes proper <a href="https://maverickdirect.ca/collections/whisky/products/barnburner-cask-bourbon-7yo-60-abv" target="_blank" rel="noreferrer noopener">cask-strength bourbon</a> distilled and aged in Bardstown, Ky., a <a href="https://maverickdirect.ca/collections/whisky/products/barnburner-union" target="_blank" rel="noreferrer noopener">Canadian-American blend</a> that reportedly ended a small argument in the Maverick tasting room and the original <a href="https://maverickdirect.ca/collections/whisky/products/barnburner-whiskey" target="_blank" rel="noreferrer noopener">100 per cent Ontario BARNBURNER whisky</a> that started it all.</p>



<figure data-wp-context="{&quot;galleryId&quot;:&quot;6adba1761c6ed&quot;}" data-wp-interactive="core/gallery" class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex">
<figure data-wp-context="{&quot;imageId&quot;:&quot;6adba1761c863&quot;}" data-wp-interactive="core/image" data-wp-key="6adba1761c863" class="wp-block-image size-large wp-lightbox-container"><img decoding="async" width="800" height="533" data-wp-class--hide="state.isContentHidden" data-wp-class--show="state.isContentVisible" data-wp-init="callbacks.setButtonStyles" data-wp-on--click="actions.showLightbox" data-wp-on--load="callbacks.setButtonStyles" data-wp-on--pointerdown="actions.preloadImage" data-wp-on--pointerenter="actions.preloadImageWithDelay" data-wp-on--pointerleave="actions.cancelPreload" data-wp-on-window--resize="callbacks.setButtonStyles" data-id="10586" src="https://www.poured.ca/wp-content/uploads/2026/09/Festive-12.jpg" alt="Bottle of Barnburner Whisky against festive background" class="wp-image-10586" srcset="https://www.poured.ca/wp-content/uploads/2026/09/Festive-12.jpg 800w, https://www.poured.ca/wp-content/uploads/2026/09/Festive-12-300x200.jpg 300w, https://www.poured.ca/wp-content/uploads/2026/09/Festive-12-768x512.jpg 768w, https://www.poured.ca/wp-content/uploads/2026/09/Festive-12-391x260.jpg 391w" sizes="(max-width: 800px) 100vw, 800px" /><button
			class="lightbox-trigger"
			type="button"
			aria-haspopup="dialog"
			data-wp-bind--aria-label="state.thisImage.triggerButtonAriaLabel"
			data-wp-init="callbacks.initTriggerButton"
			data-wp-on--click="actions.showLightbox"
			data-wp-style--right="state.thisImage.buttonRight"
			data-wp-style--top="state.thisImage.buttonTop"
		>
			<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" fill="none" viewBox="0 0 12 12">
				<path fill="#fff" d="M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z" />
			</svg>
		</button></figure>



<figure data-wp-context="{&quot;imageId&quot;:&quot;6adba1761cb77&quot;}" data-wp-interactive="core/image" data-wp-key="6adba1761cb77" class="wp-block-image size-large wp-lightbox-container"><img decoding="async" width="800" height="866" data-wp-class--hide="state.isContentHidden" data-wp-class--show="state.isContentVisible" data-wp-init="callbacks.setButtonStyles" data-wp-on--click="actions.showLightbox" data-wp-on--load="callbacks.setButtonStyles" data-wp-on--pointerdown="actions.preloadImage" data-wp-on--pointerenter="actions.preloadImageWithDelay" data-wp-on--pointerleave="actions.cancelPreload" data-wp-on-window--resize="callbacks.setButtonStyles" data-id="10589" src="https://www.poured.ca/wp-content/uploads/2026/09/Mave-4-1.jpg" alt="Bottle of Barnburner Whisky with vintage props" class="wp-image-10589" srcset="https://www.poured.ca/wp-content/uploads/2026/09/Mave-4-1.jpg 800w, https://www.poured.ca/wp-content/uploads/2026/09/Mave-4-1-277x300.jpg 277w, https://www.poured.ca/wp-content/uploads/2026/09/Mave-4-1-768x831.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /><button
			class="lightbox-trigger"
			type="button"
			aria-haspopup="dialog"
			data-wp-bind--aria-label="state.thisImage.triggerButtonAriaLabel"
			data-wp-init="callbacks.initTriggerButton"
			data-wp-on--click="actions.showLightbox"
			data-wp-style--right="state.thisImage.buttonRight"
			data-wp-style--top="state.thisImage.buttonTop"
		>
			<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" fill="none" viewBox="0 0 12 12">
				<path fill="#fff" d="M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z" />
			</svg>
		</button></figure>
<figcaption class="blocks-gallery-caption wp-element-caption">Photos: Maverick Distillery</figcaption></figure>



<p class="wp-block-paragraph">Newest to the family: two rye whiskies fresh off the truck from Lawrenceburg, Ind., <a href="https://maverickdirect.ca/collections/spirits/products/barnburner-5-yr-indiana-whisky" target="_blank" rel="noreferrer noopener">BARNBURNER Indiana Rye Whisky</a> and <a href="https://maverickdirect.ca/collections/spirits/products/barnburner-21-rye-bourbon" target="_blank" rel="noreferrer noopener">BARNBURNER 21 per cent Rye Bourbon</a>. Both were distilled and aged stateside, then hand-selected, finished and bottled by Maverick’s team in Ontario.</p>



<p class="wp-block-paragraph">“We are not going to pretend the whiskey isn’t American; it is, and a very good one,” said <a href="https://www.linkedin.com/in/craig-peters-0104bb21/" target="_blank" rel="noreferrer noopener">Craig Peters</a>, founder of Maverick Distillery. “What we bring to the bottle is everything that happens after it crosses the border: the blending, the finishing, the bottling, the jobs and admittedly a fair amount of arguing about proof points. Canadians shouldn’t have to give up great bourbon just because of what’s going on politically. So, we go get it ourselves.”</p>



<p class="wp-block-paragraph">That “just go get it” attitude is a large part of Maverick’s personality. Peters started the company in Oakville in 2009 with the belief that Ontario could make spirits just as good as anywhere else in the world. He then spent the better part of two decades proving it, one category at a time.</p>



<figure class="wp-block-image size-full"><img decoding="async" width="800" height="534" src="https://www.poured.ca/wp-content/uploads/2026/09/BB-FAMILY-4-1-1.jpg" alt="Various bottles of Barnburner Whisky" class="wp-image-10584" srcset="https://www.poured.ca/wp-content/uploads/2026/09/BB-FAMILY-4-1-1.jpg 800w, https://www.poured.ca/wp-content/uploads/2026/09/BB-FAMILY-4-1-1-300x200.jpg 300w, https://www.poured.ca/wp-content/uploads/2026/09/BB-FAMILY-4-1-1-768x513.jpg 768w, https://www.poured.ca/wp-content/uploads/2026/09/BB-FAMILY-4-1-1-391x260.jpg 391w" sizes="(max-width: 800px) 100vw, 800px" /><figcaption class="wp-element-caption">Photo: Maverick Distillery</figcaption></figure>



<p class="wp-block-paragraph">What began as a small-batch vodka project grew into <a href="https://maverickdirect.ca/collections/spirits/products/tag-no-5-vodka" target="_blank" rel="noreferrer noopener">TAG No.5 Vodka</a>, widely regarded as Ontario’s No.1 vodka, <a href="https://maverickdirect.ca/collections/spirits/products/ginslinger-ontario-craft-gin" target="_blank" rel="noreferrer noopener">GINSLINGER Ontario Craft Gin</a>, <a href="https://maverickdirect.ca/collections/spirits/products/lunatico-tequila" target="_blank" rel="noreferrer noopener">LUNÁTICO Tequila</a>, <a href="https://maverickdirect.ca/collections/spirits/products/cargo-gold-rum" target="_blank" rel="noreferrer noopener">CARGO Rum</a> and the entire BARNBURNER bourbon, rye and whisky lineup. Maverick is still independently and proudly Canadian-owned and is still based in Oakville.</p>



<p class="wp-block-paragraph">“Being a Canadian distillery doesn’t mean Canadians should stop enjoying great products from around the world,” Peters said. “Our job is to find exceptional whisky, bring the barrels home and put as much of the value as we can back into Ontario. Great whisky can come from anywhere. No politics, no borders, it’s just worth pouring.”</p>



<p class="wp-block-paragraph">The full BARNBURNER lineup, including both new Indiana ryes, is <a href="https://www.lcbo.com/en/catalogsearch/result/#q=barnburner&amp;t=Products&amp;sort=relevancy&amp;layout=card" target="_blank" rel="noreferrer noopener">available at select LCBO locations</a> across Ontario and online at <a href="https://maverickdirect.ca/collections/all" target="_blank" rel="noreferrer noopener">MaverickDirect.ca</a>, with free shipping on orders over $150.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Canada’s Beer Excise Escalator</title>
		<link>https://www.poured.ca/industry-news/canadas-beer-excise-escalator/</link>
		
		<dc:creator><![CDATA[Poured Canada]]></dc:creator>
		<pubDate>Wed, 09 Sep 2026 18:30:34 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Beer]]></category>
		<category><![CDATA[Budget 2026]]></category>
		<category><![CDATA[Organisation for Economic Co-operation and Development]]></category>
		<category><![CDATA[Richard Alexander]]></category>
		<category><![CDATA[Canada’s Beer Excise Escalator: An Economic and Policy Assessment]]></category>
		<category><![CDATA[Signal49 Research]]></category>
		<category><![CDATA[Beer Canada]]></category>
		<category><![CDATA[Tax]]></category>
		<guid isPermaLink="false">https://www.poured.ca/?p=10490</guid>

					<description><![CDATA[Since 2017, federal excise tax on beer has increased by 20 per cent. Yet, federal beer excise revenues have remained essentially flat since 2020.]]></description>
										<content:encoded><![CDATA[
<p class="has-drop-cap wp-block-paragraph">On Sept. 9, <a href="https://beercanada.com/" target="_blank" rel="noreferrer noopener">Beer Canada</a> issued the following statement in response to the release of an independent report by Signal49 Research, titled <em><a href="https://www.signal49.ca/in-fact/assessing-canadas-beer-excise-escalator_sept2026/" target="_blank" rel="noreferrer noopener">Canada’s Beer Excise Escalator: An Economic and Policy Assessment</a></em>.</p>



<p class="wp-block-paragraph">Signal49’s findings are clear: Canada’s automatic beer excise tax escalator is not working as intended. Since the policy was introduced in 2017, the federal excise tax on beer has increased by approximately 20 per cent. Yet, federal beer excise revenues have remained essentially flat since 2020.</p>



<p class="wp-block-paragraph">“Automatically increasing taxes every April, without a vote in Parliament, also fails to account for changing economic conditions, pressures on Canadian brewers, or the affordability challenges facing consumers and the bars and restaurants that serve them. At a time when Canadian businesses are being asked to invest, grow and create jobs, automatically increasing one of the taxes they pay makes little economic sense,” said <a href="https://www.poured.ca/industry-news/beer-canada-appoints-new-president/" target="_blank" rel="noreferrer noopener">Richard Alexander</a>, Beer Canada president.</p>



<p class="wp-block-paragraph">The federal government has already recognized the escalator&#8217;s shortcomings by intervening to limit its impact in five of its first 11 scheduled increases. A tax mechanism that repeatedly requires government intervention needs to be reconsidered. Canada is also an international outlier. It is one of only three <a href="https://www.oecd.org/en.html" target="_blank" rel="noreferrer noopener">Organisation for Economic Co-operation and Development</a> (OECD) countries that automatically index beer excise taxes, whereas other OECD countries set excise rates through legislative or budgetary decisions.</p>



<p class="wp-block-paragraph">Beer is an overwhelmingly Canadian-made product. Approximately 90 per cent of the beer sold in Canada is brewed here, supporting Canadian workers, farmers, communities, restaurants and businesses across the country.</p>



<p class="wp-block-paragraph">Budget 2026 allows the federal government to fix a policy that is not delivering its intended results. The automatic beer excise tax escalator should be permanently repealed, and future changes to beer excise taxes should once again be subject to transparent government and parliamentary review.</p>



<p class="wp-block-paragraph">The full Signal49 Research report is <a href="https://www.signal49.ca/product/assessing-canadas-beer-excise-escalator_sept2026/" target="_blank" rel="noopener">available here</a>.</p>
]]></content:encoded>
					
		
		
			</item>
	</channel>
</rss>
