Andrew Peller Limited, one of Canada’s leading producers and marketers of quality wines and craft beverage alcohol products, announced that Susan O’Brien has been appointed as its new independent director.
O’Brien is a senior executive with more than 30 years of experience in the consumer goods and retail sectors with significant expertise in customer experience, brand strategy, digital transformation and data-driven growth. She has held progressively senior positions at Canadian Tire Corporation over the past 17 years and is currently executive vice-president and chief transformation officer. Previously, she was executive vice-president, chief brand and customer officer with oversight of all aspects of Canadian Tire’s brand, aligning the customer experience across all channels and marketing programs.
Prior to joining Canadian Tire, O’Brien held marketing roles at Campbell’s Soup Company, and in beverage alcohol at Coors Brewing (Canada) and Moosehead Breweries. She also currently serves on the boards of Taymax Inc. and Enactus Canada.
“We are very pleased to welcome [O’Brien] to the board,” said Bruce McDonald, chair of the board of directors. “Her extensive leadership experience across marketing, brand management, digital and customer experiences will be a valuable resource for the Andrew Peller team as the company works to further elevate its brands and expand consumer-focused innovation rooted in data-driven insights.”
O’Brien added, “I’m incredibly excited by the opportunity to work with this team, to build on the company’s strong foundation built over 64 years and contribute to the next chapter of growth in a dynamic and evolving market.”
