Libra Beverage Co., a B-Corp Certified non-alcoholic beverage company, is launching its award-winning Pale Ale and IPA in the non-alcoholic beverage aisle at Sobeys and Safeway retail stores nationwide.
Some Canadians are rethinking their relationship with alcohol in light of the new Canadian Centre on Substance Use and Addiction guidelines. The sober-curious, wellness and moderation movements are continuing to grow. Recent data from International Wine and Spirits Research states the non-alcoholic category is expected to show year-over-year growth exceeding 10 per cent every year, at least until 2026, in Canada and the U.S., and 70 per cent of this growth will come from the non-alcoholic beer and ready-to-drink segment.
Libra non-alcoholic beer is made by and for craft beer lovers. We wanted to create a great-tasting, non-alcoholic beer that would allow us to be social on our terms.
Mitch Cobb, Libra Beverage Co
“Libra non-alcoholic beer is made by and for craft beer lovers. We wanted to create a great-tasting, non-alcoholic beer that would allow us to be social on our terms,” said Mitch Cobb, co-founder of Libra Beverage Co. “Since launching Libra in 2020, we have created eight craft beer styles, won 13-plus international beer awards and become the fastest growing non-alcoholic beverage brand at Sobeys stores in Atlantic Canada. We are thrilled to expand our footprint across Sobeys and Safeway, and make non-alcoholic craft beer more accessible across the country ahead of the holiday season and Dry January.”
Award-winning Libra Pale Ale uses malted oats and barley combined with hops from the Pacific Northwest. It has honey, citrus and berry notes, is 30 calories and has six grams of carbs. Libra’s IPA is 50 calories and has nine grams of carbs. Using traditional brewing methods, dry-hopped El Dorado, Idaho 7, Strata, and Comet combine to create an IPA with tropical fruit and mango aroma and flavours. A four-pack retails for $10.99.
Libra is available at Sobeys nationally, the LCBO in Ontario, and other independent grocers and liquor stores across the country, including well.ca and drinklibra.ca.
