Partake Brewing, a pioneer in the craft non-alcoholic beer market, has unveiled its latest creation – Hop Twist. This new beverage reimagines what daytime drinking can look like, offering a unique sparkling hop water for those seeking a fun and functional way to hydrate.
Hop Twist is a blend of citrus and tropical fruit flavours. Infused with Citra® hops, known for their lemon, orange and grapefruit notes, and Mosaic® hops, known for their tropical fruit tones, it delivers a fruit-forward taste. A splash of real citrus juice ties it all together, creating a beverage perfect for afternoon sips, post-workout hangouts or relaxing patio moments. Designed as a non-alcoholic alternative with subtle sweetness and no bitterness, Hop Twist offers refreshment while keeping you hydrated.
Ted Fleming, founder and CEO of Partake Brewing, expressed his enthusiasm for the new product launch.
“I’m so proud of the journey we’ve been on since 2017,” said Fleming. “What started as a mission to redefine non-alcoholic beer has grown into something even bigger. With Hop Twist, we see incredible potential to shake up the sparkling hop water category by introducing bold, unexpected ingredient pairings. After over a year of innovation and development, we’re excited to bring this vision to life.”
He added, “What began in my garage quickly grew into something much larger. Today, with the launch of Hop Twist, we’re taking another big step forward, guided by our belief that everyone has the power to ‘Make it Happen’ – whether that’s overcoming challenges or simply enjoying the moments that matter. Hop Twist is an alcohol-free option that allows people to stay connected to what matters most, without compromise.”
Partake is entering a new chapter with the introduction of Hop Twist, expanding its offerings beyond its non-alcoholic beer lineup. It bridges the gap between classic alcohol alternatives and daily beverages.
“Hop Twist is more than just a sparkling water – it’s a true hop water, designed to bring this craft ingredient to life in new ways. This launch embodies Partake’s drive for innovation to create beverages that fit every lifestyle and every moment. Whether you’re a hop enthusiast or just looking for a vibrant, alcohol-free option, Hop Twist is here to redefine what’s possible in the world of non-alcoholic beverages,” said Sara Ross, vice president of marketing at Partake Brewing.
Hop Twist is available to order on drinkpartake.com as of Jan. 9, 2025, and will soon be available at select retailers in the U.S. and Canada, including Total Wine & More, BevMo! and Sobeys.
