Best of Kin co-founder Collin Mortson said, “It’s truly disheartening that circumstances necessitate the brewing of such beer. Our fervent hope is for a future where fireweed honey production becomes obsolete. Until that day arrives, let’s raise our glasses to inspire change.”

Fire Bloom Honey Lager is made with honey sourced from fireweed, the first flower to flourish in the aftermath of wildfires. Best of Kin banded with local community allies, including TANK Worldwide, Pursuit, Project Forest and honey supplier Planet Bee to focus on local community empowerment, and a portion of each beer sold will fund efforts to reforest and rewild Alberta’s land, in collaboration with Albertan non-profit Project Forest.

Fire Bloom will be accessible at Pursuit bars and restaurants, as well as out-of-home activities including beer cruises and at tastings. Additionally, patrons can enjoy this special brew at Best of Kin’s Calgary taproom and select retail outlets throughout the city.