<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Partnership &#8211; Poured Canada</title>
	<atom:link href="https://www.poured.ca/tag/partnership/feed/" rel="self" type="application/rss+xml" />
	<link>https://www.poured.ca</link>
	<description>Reaching decision makers for the beer, spirits and wine industries in Canada</description>
	<lastBuildDate>Thu, 13 Feb 2025 17:59:21 +0000</lastBuildDate>
	<language>en-CA</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	

<image>
	<url>https://www.poured.ca/wp-content/uploads/2026/02/cropped-siteicon-2026-32x32.png</url>
	<title>Partnership &#8211; Poured Canada</title>
	<link>https://www.poured.ca</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>Escarpment Labs Partners with Pink Boots Society Canada to Release Exclusive Yeast Strain</title>
		<link>https://www.poured.ca/industry-news/escarpment-labs-partners-with-pink-boots-society-canada-to-release-exclusive-yeast-strain/</link>
		
		<dc:creator><![CDATA[Poured Canada]]></dc:creator>
		<pubDate>Thu, 13 Feb 2025 17:59:19 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Beer]]></category>
		<category><![CDATA[Partnership]]></category>
		<category><![CDATA[Pink Boots Society Canada]]></category>
		<category><![CDATA[Yeast]]></category>
		<category><![CDATA[Escarpment Laboratories]]></category>
		<guid isPermaLink="false">https://www.poured.ca/?p=5833</guid>

					<description><![CDATA[Proceeds from new yeast strain will directly benefit and empower women and non-binary individuals in the brewing industry]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph"><a href="https://www.poured.ca/industry-news/escarpment-laboratories-and-le-labo-solutions-brassicoles-announce-merger-to-strengthen-canadian-brewing-yeast-supply/">Escarpment Labs</a>, an industry leader in high-quality fermentation solutions and accessible education, announced an exciting partnership with <a href="https://www.pinkbootscanada.com/" target="_blank" rel="noreferrer noopener">Pink Boots Society Canada</a>, where proceeds from a unique new yeast strain will directly benefit and empower women and non-binary individuals in the brewing industry. This collaboration is all about creating more opportunities for brewers to expand their craft and contribute to an inclusive and vibrant community where everyone’s voice is heard.</p>



<p class="wp-block-paragraph">The new Pink Boots Yeast Strain, a versatile Kölsch strain originally from Germany, can be used for a wide variety of beer styles – making it a perfect choice for brewers looking to bring a unique and personal touch to their brew. It offers brewers crisp, bright, white wine-like aromas in light ales and enhances biotransformation and haze in hoppy IPAs, making it an ideal choice for hop-forward brews. Its ability to elevate citrus-forward flavours brings a unique, bold profile to any beer.</p>



<p class="wp-block-paragraph">A perfect match for the Pink Boots hop blend and malt, this strain makes it easier for breweries to brew with purpose while supporting the mission of Pink Boots Society Canada. A generous 15 per cent of proceeds from each sale will go directly toward funding scholarships and programs that empower women and non-binary individuals to grow their careers in the brewing industry.</p>



<p class="wp-block-paragraph">The Pink Boots Yeast Strain is available for <a href="https://escarpmentlabs.com/products/pink-boots-yeast" target="_blank" rel="noreferrer noopener">order now through the Escarpment Labs website</a> or by contacting <a href="mailto:sales@escarpmentlabs.com">sales@escarpmentlabs.com</a>. To learn more about Pink Boots Society Canada&#8217;s annual Collaboration Brew Days and its ongoing efforts to support underrepresented groups in brewing, visit <a href="https://www.pinkbootscanada.com/brew-days" target="_blank" rel="noreferrer noopener">pinkbootscanada.com/brew-days</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Moosehead Breweries gets on board with Porter Airlines: Two iconic Canadian brands announce new in-flight partnership</title>
		<link>https://www.poured.ca/industry-news/moosehead-breweries-gets-on-board-with-porter-airlines-two-iconic-canadian-brands-announce-new-in-flight-partnership/</link>
		
		<dc:creator><![CDATA[Poured Canada]]></dc:creator>
		<pubDate>Wed, 05 Feb 2025 21:55:27 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Beer]]></category>
		<category><![CDATA[Moosehead Breweries]]></category>
		<category><![CDATA[Partnership]]></category>
		<guid isPermaLink="false">https://www.poured.ca/?p=5628</guid>

					<description><![CDATA[Passengers are able to enjoy Moosehead Breweries’ flagship beers free of charge as part of the airline’s signature service.]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph"><a href="https://moosehead.ca/" target="_blank" rel="noreferrer noopener">Moosehead Breweries</a> is now the beer partner of Porter Airlines. The Canadian-owned and operated brewery has products available on all Porter flights, as of Dec. 3, 2024.</p>



<p class="wp-block-paragraph">Passengers are able to enjoy Moosehead Breweries’ flagship beers, <a href="https://moosehead.ca/brands/moosehead-canadian-lager/" target="_blank" rel="noreferrer noopener">Moosehead Canadian Lager</a>, and their premium ultra-light lager, <a href="https://moosehead.ca/brands/cracked-canoe/" target="_blank" rel="noreferrer noopener">Cracked Canoe</a>, free of charge as part of the airline’s signature service.</p>



<p class="wp-block-paragraph">Porter elevates the economy travel experience for all passengers across North America with its award-winning onboard service, including complimentary wine and beer served in glassware, premium snacks, plus free, fast Wi-Fi on Embraer E195-E2 routes. The airline is rapidly expanding its North American network, serving every province in Canada and 16 destinations in the U.S.</p>



<p class="wp-block-paragraph">The Moosehead story began in 1867, the year of Canadian Confederation, when Susannah Oland began brewing her October Brown Ale in her family’s backyard. The brewery has remained in the family ever since, and six generations of Olands have grown the company into one of Canada’s leading brewers. Moosehead is now one of the last major breweries in the country still owned by Canadians, and Susannah’s great-great-great grandsons, <a href="https://www.linkedin.com/in/andrewoland/" target="_blank" rel="noreferrer noopener">Andrew Oland</a>, president and CEO, and <a href="https://www.linkedin.com/in/patrick-oland-55914753/" target="_blank" rel="noreferrer noopener">Patrick Oland</a>, CFO, are continuing her legacy.</p>



<p class="wp-block-paragraph">“Porter continues to align our brand with premium Canadian partners that are passionate about their craft and have strong community relationships. Moosehead has a remarkable history and quality products that are now shared with our passengers as a part of Porter’s signature onboard service,” said <a href="https://www.linkedin.com/in/julianlow/" target="_blank" rel="noreferrer noopener">Julian Low</a>, vice president, commercial services at Porter Airlines</p>



<p class="wp-block-paragraph">“The Moosehead team is incredibly excited about working with Porter to put our beer into the hands of hardworking Canadians on every flight – whether they’re travelling on business or rewarding themselves with a well-earned vacation. Since its inception, Porter has redefined hospitality in the airline industry – and we’re proud to be playing a role in delivering that elevated experience to passengers,” said <a href="https://www.linkedin.com/in/trevor-grant-82b13646/" target="_blank" rel="noreferrer noopener">Trevor Grant</a>, vice president of marketing and sales at Moosehead Breweries.</p>
]]></content:encoded>
					
		
		
			</item>
	</channel>
</rss>
