PHARMA | BIOTECH | FOOD & BEVERAGE
Laporte is the largest Canadian firm
specialized in biotechnological,
pharmaceutical and food and beverage
engineering. Our design services
include process, mechanical,
electrical, automation, packaging
and regulatory compliance.
Laporte Engineering Inc. operates
in Central and Western Canada with
offices in Vancouver, Edmonton,
Calgary, Winnipeg and Toronto.
She believes the first response should be a public statement
that’s short, clear and to the point, and that it’s equally important
to make sure the message is being reiterated on every media platform
a company has as well.
“You want to do that before too many people start writing
your story,” Nidle said.
Froese agreed, “I think as soon as you see something percolating,
you’ve got to get your ducks in a row and get ahead of it. If you
need to have a statement about something that you think the public
will be critical about, make that statement and put it up right
away on your website.
“I think people are going to talk about you, whether you’re in
the room or not, so you want to get out there.”
Froese says one shouldn’t overlook supporters in getting the
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“I think knowing who your cheerleaders are and asking them
to help support you when you need it is really key,” she said.
“You can say to them, ‘You know what? We made a mistake.
We own that mistake. We have learned a lesson from that mistake.
And we really want people to know that we care and that we’re
listening. Can you help tell people that for us? Do you understand
where we’re coming from? Can you share that with your network?’”
“It could be some bloggers, it might be digital influencers or it
could be a key customer or retailer or someone influential in the
hospitality trade. It’s voices like those that are thought leading, and
if they are in support of you, they can be your cheerleaders.”
P U B L I C R E L AT I O N S
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