Drinking What are the best ways
to market an
alcohol brand online?
By Aaron Broverman
Amid the COVID-19 pandemic, when
in-person, non-essential shopping
is either heavily restricted or
outright banned, an online presence is
more important than ever for alcohol
producers looking to sell their wares.
However, not all websites are created equal,
and these days, an online portal is so much
more than just an online storefront.
“As an alcohol producer, your website
reflects your entire brand and marketing
strategy,” said Mari-Lou Nidle, principal at
InHouse Media + Marketing, a marketing
strategy, branding and web development
firm based in Vancouver, that has worked
with many alcohol producers on branding
since being founded in 2003.
“Your website is a tool for everything –
an interactional hub. It is practically a living
thing that emulates you, the business
entrepreneur. It supplies viewers with
brand validation, product information,
forms, reservations, purchases, event
sign-ups and directions to your location.
It’s your website that handles all your
marketing automation, so like your car
16 § POURED CANADA § www.poured.ca