Barcelona Wine Week (BWW), a benchmark show for quality Spanish wine, closed its doors at Fira de Barcelona with record figures: 952 wineries from 73 Designations of Origin and close to 21,000 professional visitors, 20 per cent of whom were international.
In total, more than 12,000 business meetings were held during the event between exhibiting companies and the 1,000 large national buyers and 650 key international importers from strategic countries such as the U.S., Germany, Canada, the Netherlands, the United Kingdom and China, invited by BWW in collaboration with ICEX.
After the success of its fourth edition, which has grown by 15 per cent in terms of exhibitors and exhibition space, the focus is now on the 2025 edition, in which BWW will expand its surface area to meet the high demand from wineries and professional visitors, without leaving its emblematic location at Fira de Barcelona’s Montjuïc exhibition centre. BWW 2025 will be held February 3-5, next year.
Javier Pagés, the show’s president, said, “In just four editions, Barcelona Wine Week has become one of the three most important wine shows in Europe. This success forces us to resize ourselves, to grow to welcome more wineries and more buyers, but without losing the essence of exclusivity and quality of the event.”
The show was attended by more than 160 experts, Masters of Wine, sommeliers, critics and leading winemakers who analyzed the major challenges and macro-trends in the sector. From adaptation to climate change and advances in sustainability to the trend to use unique containers to make wine, beyond wood. Renowned winemakers such as Dominik Huber and Sara Pérez, Masters of Wine such as Fernando Mora, Almudena Alberca and Tim Atkin, and experts such as Peter Richards and Beth Willard took part.
