On Jan. 27, Wine Growers Canada (WGC), a national association representing the Canadian wine industry, came together with provincial wine industry associations in an open letter to Canada’s premiers on advancing interprovincial direct-to-consumer sales.
The letter, signed by WGC, Wine Growers British Columbia, Wine Growers Ontario, Wine Growers Nova Scotia and Ontario Craft Wineries, reads:
“Canadians are facing real economic pressure. At a time when affordability, consumer choice, and domestic economic resilience matter more than ever, your collective efforts to reduce interprovincial trade barriers are both timely and necessary. Through the Council of the Federation, Premiers have shown leadership in recognizing that Canada’s internal market should work better for Canadians, and that goods produced here should be easier to buy here.
One of the clearest and most practical opportunities to deliver on that promise is the creation of an open national wine sales market including a harmonized direct-to-consumer (DTC) wine delivery agreement made in July 2025 to develop DTC operating agreements/frameworks by May 2026.”
