WSET, a global leader in drinks education, has announced a comprehensive brand evolution. The new identity reflects the organization’s global reach, its role across all drinks categories and its future ambitions.
The refresh was unveiled at WSET’s flagship annual graduation ceremony at the end of April, introducing a refreshed logo, a new strapline – Global Drinks Education – and restyled student pin badges, all designed to better represent what WSET is today and its future direction.
“Our revitalized brand goes beyond how we look, reflecting how WSET has evolved and where we’re heading,” said Michelle Brampton, WSET chief executive. “We’re driven by our updated purpose: to empower people and support the drinks industry from producer to consumer. This new identity is how we bring that purpose to life in everything that we do.”
We’re proud of our brand heritage and have retained key elements, while adapting it to better reflect a truly global organization that is inclusive, forward-looking and closely aligned to the needs of a growing worldwide community of students, educators and the wider industry.
Michelle Brampton, WSET chief executive
A brand built for today and tomorrow
The refreshed brand brings key changes, which include:
- A simplified name: WSET (replacing the full name, Wine & Spirit Education Trust)
- A modern, digital-ready logo that retains the heritage blue colour and oval shape – honouring WSET’s history
- A new strapline, Global Drinks Education, reinforcing WSET’s worldwide reach across wine, spirits, sake and beer
- Refreshed student pin badges using sustainable materials, with a clear colour-coded system to distinguish levels – bronze for Level 1, silver for Level 2, gold for Level 3 and black for Level 4 – alongside imagery representing different drinks categories
The new identity has been built for a digital-first world. It is scalable, adaptable and optimized for online environments, supporting the increasingly flexible and hybrid ways students engage with WSET globally.
A strategic growth enabler
The brand evolution is designed to support future growth, making WSET more accessible, recognizable and relevant to an international audience, regardless of geography, language or drinks category. It also reinforces WSET’s mission to provide inspiring learning experiences and deliver globally trusted qualifications.
WSET is currently rolling out its new brand identity across digital and physical touchpoints. Social channels have been refreshed, with an initial website update following shortly after. A full website relaunch is planned for later in the year.
