With various shapes, heights and slenderness, clients can be
on the leading edge of innovation and differentiation on shelves.
From wines in a 250mL slim can, to crafty cocktails in a 355mL
sleek can, products can really standout amongst the stubby standard
cans that crowd the shelves today. Fast Track can cater to
those looking for better, more differentiated formats.
Print Embellishments (Special Effects)
The word “embellishment” is just an elegant way to describe a
print enhancement or special effect/feature on a label. These
embellishments are used to market to consumers’ senses and
increase consumer engagement and interaction with a product.
Today, brands are often limited to asking these print questions:
“Glossy, or matte? Metallic, or flat?”
These are the constrained print decisions that beverage
companies are forced into and confined by due to the many
limitations of their suppliers’ print capabilities. Many suppliers
come to market with cheap and simple print solutions, and this
approach does not quite fit the industry players. Craft beverage
companies are generally priced higher and use higher quality and
local ingredients than the big brands, which in their consumers’
eyes, should command a more premium package to better
suit the product within. But brands have limited options and are
Market leaders are
focusing more and more
on packaging to drive
the first sale by using
innovative formats and
eye-catching can labels.
SUMMER 2019 § POURED CANADA § 29