VILLAGE
BREWERY
Handcrafted beers to
connect communities
By Candice G. Ball
When most brands went “dark”
by stopping marketing activity
during the start of the COVID-
19 pandemic, Village Brewery, a brewing
company with community as the linchpin
of its brand, launched the Village Sociable
campaign to keep people connected while
practising social distancing.
“To provide a more meaningful way to
connect people during social distancing,
we launched the Village Sociable campaign
that allows people to send beer and a ‘cheers’
letter to friends, family and frontline work-ers,”
said Jackson Stuart, marketing and
event manager of Village Brewery. “We’ve
seen a great response to the campaign and
have been able to supplement some sales
while bringing people together without
physically bringing people together.”
Bringing people together has been an
integral part of Village Brewery’s brand
since the Calgary-based craft brewery
opened its doors in 2012. At the time, the
seven founding partners possessed 180
years of combined experience in different
facets of industry including brewing, mar-keting,
sales, operations and finance. With
that collective acumen, they knew that with
the proliferation of microbreweries, they
would have to offer more than just a great
beer. They would have to build a culture.
They made a decision to offer not only
handcrafted beers, but also do good in the
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